Peinture fraîche

Overview

While the man in the street rarely dares to go into an art gallery, often located in the chic parts of big cities, he more easily crosses the threshold of galleries where pictures are framed. This is another type of gallery, with a less intimidating front and above all where the prices are affordable. Indeed, in these "accessible" places, you can buy a figurative painting for a moderate price, (between one thousand and ten thousand francs maximum) without knowing anything about either painting or the art market but simply because you fall in love with it. This trade has given birth to a prosperous market which produces and distributes mainly landscapes, landscapes of Provence or Brittany.

Directed by Pascale Thirode

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