Dieux du Stade - Making of Calendar 2011
NR
0 votes
2010
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Documentary
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Directed by Max Guazzini
Details
Status
Released
Release date
November 1, 2010
Budget
—
Revenue
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Language
French
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